Impact Communications, in partnership with The Arras Group, produced EDGE, an in-depth, web-based tire training program for Kumho Tire Corporation dealers and sales teams. This media-rich interactive program provides comprehensive information on tire construction, technical differences, and consumer features and benefits to help sales people sell the Kumho brand with knowledge, comfort, and confidence.

This e-learning program is designed to let the student proceed at a pace that is comfortable for them and to let them leave the training environment when other business needs demand their time. It also tracks learners’ progress and rewards them as they complete and master the concepts being taught.

Using a combination of multimedia – audio, video, graphics, animation, and text – in a web based conveyance presents complex subject matter with clarity and effectiveness. The multimedia approach allows for robust content to be delivered in a diverse and engaging fashion, continually piquing student interest and interaction.

The application is supported by a custom database which serves two functions, one to track participation and awards fulfillment; the second, to manage content.. Much of the content that is prone to change is dynamically served out of the database so new products/product enhancements may be added or incorporated with a minimum of effort.

Response to EDGE has been very favorable, with hundreds of tire sales personnel completing the first three modules since its launch. EDGE is an ongoing project, with future courses currently being planned.