Impact partnered with Global Strategic Directions to produce a series of testimonial videos for the Hybelec Bicycle.
To see the other videos in this series, visit Hybelec Bicycle on Vimeo.
Impact Communications, developer of interactive multimedia, web, video production, and meetings announced that it has been presented with the Telly Awards’ highest honor, the Silver Telly.
For the past 30 years, the Telly Awards has honored excellence in local, regional and cable television commercials and programs and the finest video and film productions, as well as work created for the web. Impact received this prestigious honor for its video production,“St. Jude Stories of Hope.” The video was produced for Sterling Jewelers, Inc. annual national Managers’ Meeting to create employee awareness and enthusiasm for Sterling’s “Partnership in Caring” with St. Jude Children’s Research Hospital. Impact won in the Video-Live Events category.
In 1999, Sterling launched its partnership with St. Jude Children’s Research Hospital, and since that time has raised nearly $18 million for the Hospital’s medical research and patient care. Impact Communications has been there from the beginning helping to generate enthusiasm and commitment each year at Sterling’s annual Managers’ Meeting with a fresh and invigorating production.
During Sterling’s Managers’ Meeting, the audience of store and district managers learn the goals of the annual St. Jude fundraising campaign in a general session that combines executive presentations, guest appearances and video. The session is designed to inspire and motivate the audience to rededicate their effort to the company’s ongoing financial commitment to the Hospital.
Impact Communications’ “St. Jude Stories of Hope” video profiled two young patients, both sharing their personal experiences of their respective journeys through care and recovery from cancer. The featured children were recommended by St. Jude to serve as patient spokespersons for Sterling. During the session both patients were introduced by the videos leading to their live appearance on stage with Sterling leaders.
Mark Light, President and CEO of Sterling Jewelers said, “We congratulate Impact Communications on having received this most prestigious industry award. Since our Partnership in Caring with the hospital began ten years ago, Sterling Jewelers has partnered with Impact to develop creative and original media to inspire and motivate our employees to continually increase their fundraising effort for St. Jude Children’s Research Hospital. Programs such as “Stories of Hope” reflect Impact’s understanding of Sterling’s role in helping the hospital continue its lifesaving mission.”
Impact Communications created a new website to provide Emerald Hospitality Associates, Inc. with a contemporary, engaging web presence. Designed to instantly appeal to Emerald’s target audience, the site quickly provides access to pertinent information, in a visual format that reinforces the established quality of the Emerald Hospitality brand.
The website layout was built in HTML and Cascading Style Sheets (CSS). Impact used a specialized WYSIWYG (What You See Is What You Get) editing tool that allows the client to update their own content, eliminating the need for additional programming or access to a database.
The home page features a Flash design element that enables the interchange of imagery. Emerald’s internal web team will be able to switch and replace images to best reflect the company’s diverse and well-appointed brand.
Emerald Hospitality Associates is a full-service Hotel Management and Consulting Company that provides a wide range of specialized hospitality industry services. It was founded in 1999 by current President James R. Gerish.