Impact Communications, in partnership with The Arras Group, produced EDGE, an in-depth, web-based tire training program for Kumho Tire Corporation dealers and sales teams. This media-rich interactive program provides comprehensive information on tire construction, technical differences, and consumer features and benefits to help sales people sell the Kumho brand with knowledge, comfort, and confidence.

This e-learning program is designed to let the student proceed at a pace that is comfortable for them and to let them leave the training environment when other business needs demand their time. It also tracks learners’ progress and rewards them as they complete and master the concepts being taught.

Using a combination of multimedia – audio, video, graphics, animation, and text – in a web based conveyance presents complex subject matter with clarity and effectiveness. The multimedia approach allows for robust content to be delivered in a diverse and engaging fashion, continually piquing student interest and interaction.

The application is supported by a custom database which serves two functions, one to track participation and awards fulfillment; the second, to manage content.. Much of the content that is prone to change is dynamically served out of the database so new products/product enhancements may be added or incorporated with a minimum of effort.

Response to EDGE has been very favorable, with hundreds of tire sales personnel completing the first three modules since its launch. EDGE is an ongoing project, with future courses currently being planned.

Impact teamed with The Arras Group at The Salt Palace in Salt Lake City, Utah to assist KTM North America in planning and producing the company’s Annual Dealership meeting. Among other things, Impact provided speaker support, stage design, setup and management.

This meeting introduced the newest line of KTM products to dealers from all over the United States, Canada, and Mexico. The highlighted product of this year’s meeting was the RC8 Super Bike.

Impact has been an integral part of KTM’s North America’s Annual Meeting for 2 years.

KTM Power Sports AG is a worldwide leading manufacturer of power sports vehicles. The company includes the Sportmotorcycle and the Sportcar division. The KTM-Sportmotorcycle AG, develops and manufactures competition off-road and street motorcycles. KTM-Sportcar GmbH builds the light-weight sports car X-Bow, KTM’s first step into the automotive field.

With more than 1,930 employees, the KTM group maintains over 20 sales subsidiaries and five joint ventures that distribute KTM products to their 1,400 independent KTM dealerships worldwide. KTM has won more than 140 World Championship titles.