Impact Communications, developer of interactive multimedia, web, video production, and meetings announced that it has been presented with the Telly Awards’ highest honor, the Silver Telly.

For the past 30 years, the Telly Awards has honored excellence in local, regional and cable television commercials and programs and the finest video and film productions, as well as work created for the web. Impact received this prestigious honor for its video production,“St. Jude Stories of Hope.” The video was produced for Sterling Jewelers, Inc. annual national Managers’ Meeting to create employee awareness and enthusiasm for Sterling’s “Partnership in Caring” with St. Jude Children’s Research Hospital. Impact won in the Video-Live Events category.

In 1999, Sterling launched its partnership with St. Jude Children’s Research Hospital, and since that time has raised nearly $18 million for the Hospital’s medical research and patient care. Impact Communications has been there from the beginning helping to generate enthusiasm and commitment each year at Sterling’s annual Managers’ Meeting with a fresh and invigorating production.

During Sterling’s Managers’ Meeting, the audience of store and district managers learn the goals of the annual St. Jude fundraising campaign in a general session that combines executive presentations, guest appearances and video. The session is designed to inspire and motivate the audience to rededicate their effort to the company’s ongoing financial commitment to the Hospital.

Impact Communications’ “St. Jude Stories of Hope” video profiled two young patients, both sharing their personal experiences of their respective journeys through care and recovery from cancer. The featured children were recommended by St. Jude to serve as patient spokespersons for Sterling. During the session both patients were introduced by the videos leading to their live appearance on stage with Sterling leaders.

Mark Light, President and CEO of Sterling Jewelers said, “We congratulate Impact Communications on having received this most prestigious industry award. Since our Partnership in Caring with the hospital began ten years ago, Sterling Jewelers has partnered with Impact to develop creative and original media to inspire and motivate our employees to continually increase their fundraising effort for St. Jude Children’s Research Hospital. Programs such as “Stories of Hope” reflect Impact’s understanding of Sterling’s role in helping the hospital continue its lifesaving mission.”

For the second year in a row, Impact Communications’ Meetings and Events team was selected to produce the annual national conference for Aspen Dental. The Impact team again created a first-class informative and motivational experience for an audience of over 800 Aspen dentists, hygienists, and office management teams from across the country.

In keeping with the spirit of the Summer Olympic Games, this year’s three-day meeting was fittingly themed Bring Your “A” Game. Held at the Turning Stone Resort in Verona, NY, the weekend-long event featured an Olympic- inspired “Parade of Champions” where Aspen regional representatives carried customized banners, and were given a hero’s welcome as they entered the ballroom. Additional ceremonial enhancements included the lighting of the Aspen Torch by the Senior Vice-President of Operations (wearing a “regulation” Olympic-style toga.)

Special guests and entertainers included motivational speaker and Olympic gold medalist, Jim Craig, goaltender from the1980 “Miracle on Ice” U.S. Hockey team; and the innovative DJ Ravi Drums, a high-energy percussionist/deejay. Perennial favorites, The Water Coolers, again provided customized corporate theatrical performances, expressly tailored for the Aspen audience.

Impact also produced the gala ASPY Award Ceremony that honored Aspen teams for their professional accomplishments and milestones over the past year.

Impact was responsible for overall show production and management, which included concept development, staging design and prop acquisition, as well as casting, scripting, technical direction, talent management, and creating speaker support graphics. Additionally, Impact wrote, shot and edited twelve video segments which were presented during the meeting’s opening module. The videos featured professional talent and Aspen employees, with shoots taking place in a studio, at Aspen Dental headquarters, and in several dental offices.

Aspen Dental Management’s goal, in partnership with its dentists, is to provide underserved members of local communities with access to high quality, affordable, and convenient dental care.

Impact Communications provided video documentation and event coordination and production services to Sterling Jewelers, Inc. and ALSAC/St. Jude Children’s Research Hospital at the June 19 ribbon cutting, to officially open the hospital’s Kay Kafe, in Memphis, Tennessee.

The ceremonial event highlighted the three-day Memphis Incentive Trip for select Sterling Jewelers’ Store Teams and Managers. Attendees earned a place on the trip for their outstanding fundraising performance to benefit St. Jude Children’s Research Hospital.

In addition to working with the hospital’s media department to coordinate and cover the event, Impact conducted interviews with winning Sterling employees, hospital staff, and patients and their families for use in upcoming Sterling productions. The ribbon cutting featured Marlo Thomas, National Outreach Director for St. Jude; Tony Thomas, member of the ALSAC/St. Jude Board of Directors and Governors, Terry Burman, Chairman of Sterling Jewelers, and Mark Light, CEO and President of Sterling.

Sterling Jewelers, longtime corporate partner of St. Jude Children’s Research Hospital, committed $16 million to the expansion and renovation of the hospital’s cafeteria.

Impact celebrates 21 years of providing meeting and event and other communications services to Sterling Jewelers.