For the second year in a row, Impact Communications’ Meetings and Events team was selected to produce the annual national conference for Aspen Dental. The Impact team again created a first-class informative and motivational experience for an audience of over 800 Aspen dentists, hygienists, and office management teams from across the country.

In keeping with the spirit of the Summer Olympic Games, this year’s three-day meeting was fittingly themed Bring Your “A” Game. Held at the Turning Stone Resort in Verona, NY, the weekend-long event featured an Olympic- inspired “Parade of Champions” where Aspen regional representatives carried customized banners, and were given a hero’s welcome as they entered the ballroom. Additional ceremonial enhancements included the lighting of the Aspen Torch by the Senior Vice-President of Operations (wearing a “regulation” Olympic-style toga.)

Special guests and entertainers included motivational speaker and Olympic gold medalist, Jim Craig, goaltender from the1980 “Miracle on Ice” U.S. Hockey team; and the innovative DJ Ravi Drums, a high-energy percussionist/deejay. Perennial favorites, The Water Coolers, again provided customized corporate theatrical performances, expressly tailored for the Aspen audience.

Impact also produced the gala ASPY Award Ceremony that honored Aspen teams for their professional accomplishments and milestones over the past year.

Impact was responsible for overall show production and management, which included concept development, staging design and prop acquisition, as well as casting, scripting, technical direction, talent management, and creating speaker support graphics. Additionally, Impact wrote, shot and edited twelve video segments which were presented during the meeting’s opening module. The videos featured professional talent and Aspen employees, with shoots taking place in a studio, at Aspen Dental headquarters, and in several dental offices.

Aspen Dental Management’s goal, in partnership with its dentists, is to provide underserved members of local communities with access to high quality, affordable, and convenient dental care.