Impact recently completed the installation of an interactive multimedia experience created for American Greetings in order to present forthcoming greeting cards to its retail partners.

Impact worked with engineers at Spyeglass (Minneapolis) to create a unique presentation platform. The multimedia program is rear-projected onto a chic, custom-fabricated 80-inch touchscreen panel that is suspended in midair by two thin, brushed-metal beams. This screen system complements the overall design of the presentation room. The simple yet futuristic multimedia program consists of greeting cards displayed across a black background.

Presenters touch the screen to slide through, select, open, interact with and close the greeting cards. Impact’s designers and programmers created interactive 3D animations of each card and its unique innovative features, allowing the audience to experience the cards as close to reality as possible. The program is dynamic, allowing it to be tailored for various uses.

American Greetings is the world’s largest publicly owned creator, manufacturer and distributor of social expression products.

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