
For the twenty-second consecutive year, Impact Communications produced the annual Managers’ Meeting for Sterling Jewelers Inc., operator of more than 1,394 retail jewelry stores in all 50 states, and trading as “Kay® Jewelers,” “Jared® the Galleria of Jewelry” and a variety of regional names. Kay Jewelers is the number one specialty retail jewelry brand in the U.S. Each year, over 1,800 managers gather at the Coronado Springs Resort, Walt Disney World, Florida for this annual event designed to motivate, train and prepare managers for the upcoming holiday sales season.
Sterling has consistently chosen to partner with Impact in the development of this important strategic event. According to Jody Wolf, Director of Group, Business and Incentive Travel, “Year after year, Impact responds to our needs by offering us affordable, creative and strategic programs that effectively deliver our company’s key messages to our national management team. This is a long-term partnership in which Sterling benefits from Impact’s years of experience in developing targeted event, meeting and session programming.”
For example, this year Impact’s creative team helped produce five general sessions filled with high-end production value and motivating educational Executive speeches.
The opening general session delivered the key business messages, motivation and confidence in preparing for the Holiday Season. This session also introduced the theme of the meeting, featuring an original song written by Impact with an accompanying video featuring hip-hop dancers and many Sterling store employees from across the country. As the video concluded, the audience was treated to live beat poetry and dancing by Superstars of Dance winners, The Groovaloos.
Other meeting highlights included a general session that celebrated Sterling’s upcoming eleventh year as a corporate charity partner with St. Jude Children’s Research Hospital and a general session that featured an update on the Open Hearts by Jane Seymour™ jewelry collection. The Open Hearts session included a guest appearance by actress, artist and humanitarian Jane Seymour. You can learn more about Open Hearts by Jane Seymour™ collection by going to www.kay.com.
Impact provided meeting services for this event including Meeting Theme Development, Set Design, Staging, Speechwriting, Speaker Support, Logo and Graphic Design Development, Original Music Production, and Video Production.